Monthly Archives: July 2008
Social Media Club Forms Interim Board
This week, Social Media Club announced that it has formed an interim Board of Directors to help chart strategic goals and establish key social media ethics and standards. The purpose of Social Media Club is to share ”best practices, establishing ethics and standards, and promoting media literacy with a focus on the emerging discipline of Social Media” as well as provide a “forum for diverse groups and individuals to discover, connect, share and learn about social media and to play a role in its future evolution.” The group was co-founded by Chris Heuer and Kristie Wells.
One quick glance at the list of 42 selected social media analysts, bloggers and business leaders comprising the Board show that SMC has pulled together quite the powerful lineup to lead the charge. Seems like a huge Board, but given the nature of social media, I can imagine the agenda of topics to address is quite lengthy.
Hope over and check out SMC. I’m a general member and look forward to seeing if the group gets a Chicago chapter in place sometime soon.
-Scott
Shout it out now…S-E-O!
It’s not uncommon to see eyes roll and shoulders sag when the topic of SEO (Search Engine Optimization) comes up in conversation. For someone not interested in Internet marketing or social media (there’s a bridge, wait for it), I can see where it would be an intimidating topic.
Nonetheless, as more and more companies and organizations continue diving deeper into social media and discovering the value of online communities, SEO will invariably start to click as a crucial component to any online marketing strategy.
It was really interesting to come across Jennifer Laycock’s post yesterday about the importance of bridging SEO with social media. In the post, Jennifer delves into key SEO components missing from an Olympic Athlete Experience site first introduced by Rohit Bhargava. Jennifer certainly brings up some great points and makes you really think about all the key components that go into layering a site to maximize search potential. If anything, it looks like a great analysis and good feedback for the Ogilvy group to improve the site.
Point being, if you’re active online and have a strategy and goal in mind but haven’t thought much about SEO, it’s time to start doing so. There are plenty of resources out there and the SEO Tutorial isn’t a bad beginner or refresher resource.
Cheers,
Scott
