Comments on: How Much Time Does Social Media Take?

By: Beth Kanter

Beth Kanter — Mon, 13 Oct 2008 17:31:52 +0000

Thanks for the ping. The amount of time is a big issue. one little trick – is to time box your tasks – and then you begin to see what the ROI is.

By: Scott Meis

Scott Meis — Mon, 13 Oct 2008 17:27:06 +0000

Thanks David. Exactly, and I think this realization of commitment will become more commonplace over time as social media does fulfill that structured place in a communications strategy. The blogging process is definitely a time demand and good on ya for being motivated to do that after the day’s end. Especially with blogging, it can be tough because you never know when a new idea or topic will cross your mind that you want to flush out for a post.

By: davidmullen

davidmullen — Mon, 13 Oct 2008 14:09:38 +0000

You’re right, it takes more time than many who aren’t actively engaged with the tools realize. That’s why it’s important to have the conversation up front in regards to allocating the appropriate resources to give your company the best chance at success. If the client or boss knows the commitment up front, and says, “not now,” then it’s probably better to wait until a later date, instead of having a poor showing in your efforts.

Personally, I probably spend 10-15 hours a week between my own blog, my agency’s blog, twitter and a few other tools. A lot of the time spent on my own blog takes place between the hours of 10 pm and 1 am long after my wife and two girls are in bed.