Comments on: PR 3.0 – Do You Have the Skills to Compete?

By: PR 3.0 – Do You Have the Skills to Compete? « mediapressure

PR 3.0 – Do You Have the Skills to Compete? « mediapressure — Tue, 27 Mar 2012 09:58:43 +0000

[...] um profissional de RP deve possuir na era 3.0. Segue um apanhado do que foi escrito no artigo PR 3.0 – Do You Have the Skills to Compete? . Ver em baixo uma selecção de excertos. «For those currently in the field, it’s critical [...]

By: Still Not Into Social Media? It’s Time to Get in the Game | StoryTeller Media & Communications

Thu, 10 Nov 2011 22:50:55 +0000

[...] Be nimble. This is the offshoot of the above. Get smart fast and get with smart people. You need to partner with people who “get it.” How do you know who they are, especially since a lot of people out there are claiming to be “experts” in social media? You may be best served to avoid anyone who says they are “experts,” because in the first inning, most hitters haven’t figured out how to hit the pitcher just yet. Scott Meis, a strategic social media professional with Carolyn Grisko & Associations in Chicago offers up great tips for hiring Web 3.0 personnel on his blog. Check it out: http://scottmeis.com/2008/12/01/pr-30-do-you-have-the-skills-to-compete/ [...]

By: E na era 3.0 quais são as competências de RP? « ISVOUGA Marketing Sessions

E na era 3.0 quais são as competências de RP? « ISVOUGA Marketing Sessions — Mon, 24 Oct 2011 17:06:02 +0000

[...] Marketing Sessions, Marketing 3.0, a decorrer dia 29 de Outubro, sugere-se a leitura do artigo «PR 3.0 Do you have the skills to compete?». Neste texto, de 2008, Scott Meis elabora uma proposta de 10 competências que um profissional de [...]

By: People You Should Know: Hanson Hosein | Social Media Snippets

People You Should Know: Hanson Hosein | Social Media Snippets — Wed, 02 Mar 2011 17:41:34 +0000

[...] couple of years ago, I wrote this post around skills needed to compete by young PR pros. With digital continuing to play a larger role in [...]

By: Seattle Storyteller Spotlight: Hanson Hosein

Seattle Storyteller Spotlight: Hanson Hosein — Wed, 02 Mar 2011 17:24:43 +0000

[...] couple years ago, I wrote this post around skills needed to compete by young PR pros. With digital continuing to play a larger role in [...]

By: Spend $5 and 15 Minutes to Improve Your Photography Skills « Social Media Snippets

Thu, 06 May 2010 15:31:39 +0000

[...] of those that view photography as a personal hobby, I stand by my claim that content creation skills are going to continue to be crucial for aspiring PR pros. Especially [...]

By: Is Social Media Alone Worthy of a Master’s? « Social Media Snippets

Is Social Media Alone Worthy of a Master’s? « Social Media Snippets — Fri, 10 Apr 2009 13:34:07 +0000

[...] previously outlined what I believe to be important skills for PR/marketing folks looking to get an edge on the competition. In the same vein, I could see [...]

By: Social Media is a Cocktail Party - Learnings Part 1 « Social Media Snippets

Social Media is a Cocktail Party - Learnings Part 1 « Social Media Snippets — Wed, 10 Dec 2008 13:38:45 +0000

[...] merged with client relations expertise to help deliver the whole package. Not a bad reminder of the new skills I would recommend for anyone just starting their PR career or for those adapting to the new digital [...]

By: Scott Meis

Scott Meis — Mon, 01 Dec 2008 19:17:31 +0000

Lara, good point and I should emphasize that these are just recommended skills. Especially with the increasing popularity of CMS, HTML isn’t quite as important as it was a few years ago. Baseline knowledge does come in handy though for tweaking the formatting of a blog post, MySpace profile design or as Lee notes, linking out on a comment that doesn’t automatically do so. Dreamweaver very much operates in a CMS “designer view” fashion but also has the added benefit of allowing you to view and tweak HTML.

By: leeaase

leeaase — Mon, 01 Dec 2008 19:03:30 +0000

I agree this is a solid list, and #7 is helpful for those cases in which comments can include some HTML. I don’t know about Dreamweaver; I haven’t had a need to code HTML myself, but snippets here and there can be useful.

I think this fits with what journalists need to know, too, and that’s why #8 is so important. Versatility will be part of the basic price of admission. Just as print reporters are being asked to carry cameras, media relations pros need to be even more familiar…because the new tools let you get your message out in an unfiltered way. And of course it isn’t just about getting your message out, but also listening and connecting with stakeholders.

Excellent post.