Comments on: PR 3.0 – Do You Have the Skills to Compete?

By: Spend $5 and 15 Minutes to Improve Your Photography Skills « Social Media Snippets

Thu, 06 May 2010 15:31:39 +0000

[...] of those that view photography as a personal hobby, I stand by my claim that content creation skills are going to continue to be crucial for aspiring PR pros. Especially [...]

By: Is Social Media Alone Worthy of a Master’s? « Social Media Snippets

Is Social Media Alone Worthy of a Master’s? « Social Media Snippets — Fri, 10 Apr 2009 13:34:07 +0000

[...] previously outlined what I believe to be important skills for PR/marketing folks looking to get an edge on the competition. In the same vein, I could see [...]

By: Social Media is a Cocktail Party - Learnings Part 1 « Social Media Snippets

Social Media is a Cocktail Party - Learnings Part 1 « Social Media Snippets — Wed, 10 Dec 2008 13:38:45 +0000

[...] merged with client relations expertise to help deliver the whole package. Not a bad reminder of the new skills I would recommend for anyone just starting their PR career or for those adapting to the new digital [...]

By: Scott Meis

Scott Meis — Mon, 01 Dec 2008 19:17:31 +0000

Lara, good point and I should emphasize that these are just recommended skills. Especially with the increasing popularity of CMS, HTML isn’t quite as important as it was a few years ago. Baseline knowledge does come in handy though for tweaking the formatting of a blog post, MySpace profile design or as Lee notes, linking out on a comment that doesn’t automatically do so. Dreamweaver very much operates in a CMS “designer view” fashion but also has the added benefit of allowing you to view and tweak HTML.

By: leeaase

leeaase — Mon, 01 Dec 2008 19:03:30 +0000

I agree this is a solid list, and #7 is helpful for those cases in which comments can include some HTML. I don’t know about Dreamweaver; I haven’t had a need to code HTML myself, but snippets here and there can be useful.

I think this fits with what journalists need to know, too, and that’s why #8 is so important. Versatility will be part of the basic price of admission. Just as print reporters are being asked to carry cameras, media relations pros need to be even more familiar…because the new tools let you get your message out in an unfiltered way. And of course it isn’t just about getting your message out, but also listening and connecting with stakeholders.

Excellent post.

By: Lara Kretler

Lara Kretler — Mon, 01 Dec 2008 14:53:27 +0000

Nice list although if #7 is really a requirement, I’m in trouble.

I would also add increased business savvy (numbers crunching plus strategic analysis and counsel) to your list as it is becoming more important than ever.