Comments on: Social Media – It’s All So Overwhelming

By: Scott Meis

Scott Meis — Thu, 05 Mar 2009 15:23:53 +0000

Great clarification David. It’s most important to drill down and find those targeted, niche communities, the folks that are going to be most passionate about spreading the word about your brand or issue on your behalf. Have a Ning group with only 100 members but it’s a very active, engaging group? Run with it. That’s a foundation of content creators and energizers that you can charge up in a variety of ways. Quality over quantity.

By: davidmullen

davidmullen — Thu, 05 Mar 2009 13:45:35 +0000

Jon – assuming, of course, that folks you want to interact with are on those channels, right? There’s no reason to show up everywhere if your social media-using customers are only on message boards.

I’m sure that you know and agree with that. Just wanted to point it out for others who may read that comment and assume their brands should be everywhere. You should show up at the water coolers that attract the people you’d like to speak with, after all.

By: Jon Schweitzer

Jon Schweitzer — Mon, 02 Mar 2009 02:23:38 +0000

But at the same time, for brands at least, I think the ultimate goal is to use all facets. I think it makes sense to take it step-by-step for personal use, but for brands I think once one step is taken, web users expect the usual host of options. Teaming twitter with youtube would be much more effective than using only one.

By: davidmullen

davidmullen — Sat, 28 Feb 2009 06:10:19 +0000

Scott – thanks for the kind words. I’m not sure I belong in the same company as Dave Fleet, but I’m not mad about it.

You’re right. Stepping into the social media space can seem like a head-spinning whirlwind. You’ve given some great tips here to take digestible bites out of the pie, which is a very good thing. If you try to eat the whole pie at once you’ll probably just end up with social media indigestion.