Seek Inspiration to Overcome the Creative Roadblock

By: Rob Watkins

Creativity doubles as both one of my favorite and one of the most challenging parts of my job.

Whether it’s planning a new social media strategy, developing a grassroots campaign or thinking up a new punchline for an ad, I’ve always appreciated the creative demands of my job. However, we all hit a creative wall at one point or another. I’d like to blame it on the lull of five months of brutal Chicago winter weather, but the reality of the matter is that you’ve got to hit a wall before you find the guiding light to the other side.

When looking for inspiration to spark new ideas, I’ll often turn to YouTube or FunnyOrDie.com for some quick visual inspiration. A second step usually entails conducting a series of general searches around keywords to dig up past case studies.

This last go around of planning, one of my savvy coworkers pulled together a few different links to help spark some new ideas. If you’re looking for some fun, attention-grabbing visual campaign examples, be sure to check out these sites:

The Viral Blog

We Love Viral

Guerrilla Marketing Examples – Part 1

Guerrilla Marketing Examples – Part 2

Top 10 Guerrilla Marketing Tips

GMR Marketing Case Studies

What resources, sites or techniques do you use to spark creativity?

-Scott

*Back next week. Moving apartments. Yea! and Blah! all at once. Please be nice with my new internet setup Comcast.