Creativity doubles as both one of my favorite and one of the most challenging parts of my job.
Whether it’s planning a new social media strategy, developing a grassroots campaign or thinking up a new punchline for an ad, I’ve always appreciated the creative demands of my job. However, we all hit a creative wall at one point or another. I’d like to blame it on the lull of five months of brutal Chicago winter weather, but the reality of the matter is that you’ve got to hit a wall before you find the guiding light to the other side.
When looking for inspiration to spark new ideas, I’ll often turn to YouTube or FunnyOrDie.com for some quick visual inspiration. A second step usually entails conducting a series of general searches around keywords to dig up past case studies.
This last go around of planning, one of my savvy coworkers pulled together a few different links to help spark some new ideas. If you’re looking for some fun, attention-grabbing visual campaign examples, be sure to check out these sites:
VP, Digital and Social Strategies for @wsseattle. I develop and execute online marketing campaigns for a variety of nonprofit, corporate and government clients. I thrive on creative content, communities and actionable results.