Earlier this week, I came across this “Happiness Machine” video below that Coke produced as part of their “Open Happiness” global campaign. Casey Glass provides a bit more insight on the concept and production of the video over on the Digital Buzz Blog.
Earlier this month, I highlighted a video that struggled to crack the “viral” code. There are of course a lot of different elements that work into setting a strong foundation for viral potential. Though likely quite costly, Definition 6 did quite a spectacular job thinking this video through and editing the footage down to a strong, attention-grabbing video. I also really like the call to action and lead on at the end. Check it out:
And, just because it’s Friday and you need a good laugh, this should provide a chuckle.
VP, Digital and Social Strategies for @wsseattle. I develop and execute online marketing campaigns for a variety of nonprofit, corporate and government clients. I thrive on creative content, communities and actionable results.