Yesterday can best be categorized as a Facebook flurry. Tied into fMC 2012, Facebook rolled out their announcement of the new timeline format for brand pages. As with any new Facebook announcement, marketers lit up the blogosphere with a flurry of posts to guide strategic planning and tactical implementation before Facebook automatically rolls all brand pages over on March 30.

I’ve included links to resources below for your own learning and would highly recommend starting by watching Facebook’s video guide here:

Strategic Planning & Best Practices
10 Tactics for Effective Facebook Pages You Can Implement By March 30 – Smart Insights

Facebook Updates Signal More Changes Ahead for Marketers – Forbes (our Weber Shandwick Digital lead, Chris Perry, authored this post)

Timeline for Brands:  How to Prepare for Your Company’s New Facebook Page- Mashable

20 Facebook Page Covers to Inspire Your Brand – Mashable

Facebook Brand Timelines:  6 Changes Every Marketer Needs to Know – Mashable

Facebook Ads Announcements:  Everything You Need to Know – Mashable

Your Average Facebook Post Only Reaches 16% of Your Friends
– Tech Crunch

Facebook Timeline for Pages:  Which Brands Will Win and Lose – Mashable

Feel free to share your own tips and insights below around the new page changes.

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