CMTO1

It goes without saying that the collision between marketing and advertising has caused a lot of disruption in the past few years. Reality check? This disruption is only going to increase. The Problem Last year John Battelle inked a great article in Forbes that outlined the rocky relationship and barriers between brand marketers, publishers and […]

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We’re one month deep into 2014. Client budgets are back in action and strategies are being finalized for the year ahead. Following some much needed tech detox over the holidays, I finally had the chance to sink into some good reads with Joe Pulizzi’s Epic Content Marketing and Jay Baer’s Youtility. I’ve always enjoyed staying […]

handshake

As marketers, it’s too easy to race out of the gates with a big initiative or campaign and ultimately draw a line in the sand by only hanging our hats on consumption and sharing metrics. This creates a series of significant problems for any B2B or product-centric company including: PROBLEM: Marketing teams are unable to […]

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There is always a better, more effective or unique way to tell a brand’s story. It’s true. Take Coke as an example. One year ago, Coke stepped out of their comfort zone to reframe the way their audience interacts with their¬†corporate website. A year and many learnings later, the Coke team reported on the progression […]

Planning

Let’s be honest. Brands have been strategically publishing content and using blogs as core tactical marketing tools for quite a few years now. So, what exactly has changed as “brand publishing” models have come to dominate the focus of digital marketers in the past couple years? Like any good marketing strategy, the proof points have […]

Storytelling

Everybody loves a good story. I regularly direct friends, colleagues and clients to the NY Times’ One in 8 Million video project as a pinnacle example of great storytelling. It’s simply fantastic. I’m also a huge, huge fan of Vimeo. I’ll often spend lazy Sunday mornings scouring around and digging up interesting stories on the […]

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An energy drink. Dropping a man 24 miles up from space. With the world’s eyes watching.¬†An energy drink. A little over a year ago, Red Bull shook up the content marketing world with its Red Bull Stratos project that revolved around BASE jumper Felix Baumgartner leaping from space to set the record for the longest […]