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In case you didn’t already know, Ira Glass is my storytelling hero. A couple weekends ago, I had a chance to see him speak for the third time and hence, the need to recap some takeaways in a third post on the topic. Ira’s talks are always pretty similar. He breaks down how to tell […]

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Over the past couple years, I’ve spent a lot of time analyzing skills, recruiting and interviewing candidates for digital marketing positions. Comes with the gig. Great talent is hard to come by and I happen to be very rigorous in the types of high-impact digital marketers I put on my team. Crazy, I know. There […]

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Suffice it say that most brands these days at least recognize the potential power of content marketing and brand storytelling. That being said, there is still a grand divide between brands that are scratching and clawing to apply the proper approach, targeting, time and resources required to stand out from the content deluge we’re experiencing. […]

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It goes without saying that the collision between marketing and advertising has caused a lot of disruption in the past few years. Reality check? This disruption is only going to increase. The Problem Last year John Battelle inked a great article in Forbes that outlined the rocky relationship and barriers between brand marketers, publishers and […]

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We’re one month deep into 2014. Client budgets are back in action and strategies are being finalized for the year ahead. Following some much needed tech detox over the holidays, I finally had the chance to sink into some good reads with Joe Pulizzi’s Epic Content Marketing and Jay Baer’s Youtility. I’ve always enjoyed staying […]

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As marketers, it’s too easy to race out of the gates with a big initiative or campaign and ultimately draw a line in the sand by only hanging our hats on consumption and sharing metrics. This creates a series of significant problems for any B2B or product-centric company including: PROBLEM: Marketing teams are unable to […]

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There is always a better, more effective or unique way to tell a brand’s story. It’s true. Take Coke as an example. One year ago, Coke stepped out of their comfort zone to reframe the way their audience interacts with their┬ácorporate website. A year and many learnings later, the Coke team reported on the progression […]