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We’re one month deep into 2014. Client budgets are back in action and strategies are being finalized for the year ahead. Following some much needed tech detox over the holidays, I finally had the chance to sink into some good reads with Joe Pulizzi’s Epic Content Marketing and Jay Baer’s Youtility. I’ve always enjoyed staying […]

Let’s be honest – in agency world, it’s not atypical for one’s daily outlook calendar to look something like this: Meetings after meetings after meetings. Sometimes meetings are absolutely necessary but in most cases, they are either unnecessary or not properly structured to maximize efficiency. When your days are booked with meetings, you are unproductive […]

Social media pause button…on. Over the holidays, something pretty cool happened. I read a book. Amazing, huh? Allow me to explain. When I worked at CG&A in Chicago, I directed the agency’s work with Donate Life Illinois and managed an utterly incredible community of organ donation patients, donor families and transplant recipients. In the fall […]

I recently finished up The Networked Nonprofit and opted to put some thoughts into the video below. Great insight and guidance from Beth Kanter and Allison Fine. Highly recommended for any and all nonprofits. Apologies on lighting, I got a bit lazy.

Last week, I finished reading Chris Brogan and Julien Smith’s highly touted book, Trust Agents. We’ve all witnessed the continued adoption of the Web as a crucial communications tool. What continues to lag behind in the PR/Marketing world is thorough understanding of how human communications patterns and relationships translate to the Web. Anyone who majored […]

It’s fall. Back to school time. Ready for some new homework? I promise, this won’t feel like homework at all. Here’s my video review of Tamar Weinberg’s book, The New Community Rules:  Marketing on the Social Web. Thanks Tamar! -Scott

Continuing from my previous post on Jim Tobin’s Social Media is a Cocktail Party, I wanted to address a few other key learnings from various chapters throughout the book. Listening Process Jim rightfully devotes a chapter of his book to outlining the importance of the listening process. You wouldn’t run into a cocktail party yelling […]