FbookUpdate

Write the following down and tape it next to your desk: Search = DO Social = BROWSE Are there points for crossover? Absolutely. But it’s not a 1:1 complete intersection at this juncture. What I’m calling attention to here is pure user intent and the customer journey. Too often I see content strategies distill into […]

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Suffice it say that most brands these days at least recognize the potential power of content marketing and brand storytelling. That being said, there is still a grand divide between brands that are scratching and clawing to apply the proper approach, targeting, time and resources required to stand out from the content deluge we’re experiencing. […]

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We’re one month deep into 2014. Client budgets are back in action and strategies are being finalized for the year ahead. Following some much needed tech detox over the holidays, I finally had the chance to sink into some good reads with Joe Pulizzi’s Epic Content Marketing and Jay Baer’s Youtility. I’ve always enjoyed staying […]

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There is always a better, more effective or unique way to tell a brand’s story. It’s true. Take Coke as an example. One year ago, Coke stepped out of their comfort zone to reframe the way their audience interacts with their¬†corporate website. A year and many learnings later, the Coke team reported on the progression […]

Planning

Let’s be honest. Brands have been strategically publishing content and using blogs as core tactical marketing tools for quite a few years now. So, what exactly has changed as “brand publishing” models have come to dominate the focus of digital marketers in the past couple years? Like any good marketing strategy, the proof points have […]

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An energy drink. Dropping a man 24 miles up from space. With the world’s eyes watching.¬†An energy drink. A little over a year ago, Red Bull shook up the content marketing world with its Red Bull Stratos project that revolved around BASE jumper Felix Baumgartner leaping from space to set the record for the longest […]

You’re right. Brands have in fact been publishing content for years. So, what’s different now you say? Simpy put, we’ve hit a new phase. Healthy marketing budgets have returned and brands have finally evolved beyond thinking that their dialogue and interaction with customers has to be constrained to just social media, e-newsletters or customer service […]