Billboard

“Billboard ads. We’ve got to do the billboard ads again this year.” Sound like a familiar demand from your communications or marketing director? Don’t get me wrong, there is a time and place for billboard ads as part of a larger integrated marketing campaign. Surround sound brand awareness is always an important driver for pushing […]

It’s been a crazy couple weeks for the world’s largest social network. Questions about privacy, profile adjustments, brand engagement changes and advertising seem to be flying a mile a minute. I’ve gathered together a few good reads below to help guide thinking around some of the knowns and unknowns relevant to recent changes on the […]

Let’s play a little game that’s familiar to all of us. What’s wrong with this picture? Looks like a regular Facebook brand page with some wall posts, right? Now take a closer look at that wall. You’re witnessing a brand in 100% broadcast mode. Ouch. In the era of dialogue and active social conversation as […]

I’m a big fan of comprehensive guides. People and companies put a lot of time and effort into compiling the information and in the end, they’re often a great one-stop shop to refer back on for your own efforts or to help guide clients. Poke around, give ‘em a gander, absorb and apply. Best Practice […]

Making creative use of profile photo space on blogs, Twitter, Facebook and other social media channels is nothing new. It’s just become a bit more advanced. Human beings thrive on visual association (I assure you that the hot spot on nearly all Match.com profiles is not the “Interests” category). It’s natural. We look at a […]

Super props this week to @JohnHaydon for pulling together this fantastic video explaining the insights dashboard for Facebook pages. If you’ve never been an admin on a page or are not privvy to the latest dashboard features, this is an excellent spot. If you’re doing any form of social media measurement for clients, it’s pretty […]

You’ve got Facebook Insights down and are a page-measuring guru. You’re reporting page views, custom tab views, referral links, media views, comments/likes engagement and have even found a way to assess sentiment around those engagements. What more could your client possibly want?? Everything else outside of your page. Unfortunately, conversations online don’t take place in […]