Category Archives: Facebook
Profile Pics – Your New Key Messaging Property
Making creative use of profile photo space on blogs, Twitter, Facebook and other social media channels is nothing new. It’s just become a bit more advanced.
Human beings thrive on visual association (I assure you that the hot spot on nearly all Match.com profiles is not the “Interests” category). It’s natural. We look at a Twitter profile photo, then read the bio. We glance at Facebook friend’s photo, then dig in on where they went to school. In that sense, the social space continues to evolve as marketers dig up new, fun and creative ways to utilize visuals on social media sites to deliver messages.
Earlier today, I caught this tweet below by @BrentDPayne that utilizes a QR Code for his profile photo. I’m sure Brent isn’t the first to implement this tactic but I loved the creativity. Brent recently joined 435 Digital as SEO & Social Media Director and utilized the QR code to drive followers to this article about his hiring announcement.
Smart. Very smart.
Not only creative and fitting for the job title but keeps followers and new followers alike intrigued. It also gives Brent an easy updated bio outlet without needing to continually tweet about his new gig. Furthermore, QR Codes are incredibly versatile and there is no reason Brent couldn’t leverage this asset in a blog post, as his Facebook or LinkedIn profile photo and even printing on a small run of business cards during the transition.
In another example, Facebook’s recent changes to user profiles, has prompted a variety of opportunities to put the new layout to use. My old coworker, @tylerschnaidt, opted to get quite clever with his own tagging scheme. Check out a few screenshots of his efforts.
I love seeing examples like these in action as my mind immediately drifts towards brand frameworks and applications across client projects and campaigns. As a digital strategist, I typically take these little nuggets and store them away in my arsenal for later use in a strategy plan or brainstorming session.
Great work Brent and Tyler!
Are you seeing any other creative uses of profile photo properties? Post links below!
The Facebook Measurement Piece You’re Missing
You’ve got Facebook Insights down and are a page-measuring guru. You’re reporting page views, custom tab views, referral links, media views, comments/likes engagement and have even found a way to assess sentiment around those engagements. What more could your client possibly want??
Everything else outside of your page.
Unfortunately, conversations online don’t take place in a nice neat silo for you to easily monitor everything at once. What about all those Facebook users that are posting status updates or sharing links about your brand? The reality is that not every one of your brand advocates or supporters has hopped over to your page to click on that “like” button. I know, shocking.
Lucky for you, the solution to finding those conversations outside of your page is simple.
Let’s use the Seattle Art Museum as an example. An ordinary search in Facebook’s search tool bar generates page results, posts by friends and Web results:
However, by clicking through on “see more search results,” you’ll be able to access an option to view “posts by everyone” off of your left sidebar.
Cha-Ching!
Monitoring tools such as Sysomos are working to refine gathering this data but for now, it’s a manual process to aggregate and assess the data on your own. In addition, recognize that the results generated are a baseline but surely not completely accurate (is any social measurement?) as this is public information from users that have not selected to hide their updates, wall posts and notes.
Now, get your search on.
Facebook Page Measurement and Fan Engagement Video
Dec 9
Posted by Scott Meis
Super props this week to @JohnHaydon for pulling together this fantastic video explaining the insights dashboard for Facebook pages. If you’ve never been an admin on a page or are not privvy to the latest dashboard features, this is an excellent spot.
If you’re doing any form of social media measurement for clients, it’s pretty darn likely that Facebook chunks up a portion of your metrics. Here’s your launch point for gathering all that raw data…
Posted in Facebook, Measurement, Video
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Tags: comments, demographics, Facebook, facebook insights, fans, john haydon, likes, measurement