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In what feels like a flash, 2014¬†marks my fourteenth year as a communications and marketing professional. It’s been one hell of a ride to say the least. From serving as a naval officer, to helping indie artists sell vinyl records, to working at both small and large agencies alike, the adventure has just begun. With […]

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More pure brilliance from the good lads at John St. (who also brought us Catvertising). I love the short spots as well as a way to brand the agency. Kudos, this is good stuff and another well deserved poke at a mounting industry trend.

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Over the past couple years, I’ve spent a lot of time analyzing skills, recruiting and interviewing candidates for digital marketing positions. Comes with the gig. Great talent is hard to come by and I happen to be very rigorous in the types of high-impact digital marketers I put on my team. Crazy, I know. There […]

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It goes without saying that the collision between marketing and advertising has caused a lot of disruption in the past few years. Reality check? This disruption is only going to increase. The Problem Last year John Battelle inked a great article in Forbes that outlined the rocky relationship and barriers between brand marketers, publishers and […]

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As marketers, it’s too easy to race out of the gates with a big initiative or campaign and ultimately draw a line in the sand by only hanging our hats on consumption and sharing metrics. This creates a series of significant problems for any B2B or product-centric company including: PROBLEM: Marketing teams are unable to […]

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‘Tis the season for resume revamping, mass emailing and hoping and praying for your post-college digital marketing dream gig. Right?? Wrong. The world of PR and marketing is prime for solid young digital guns and now is the time (read: you’re behind the curve if you haven’t started) to get a jump on your colleagues […]

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Wake up call.¬†Times are a changin’ for the PR industry. Fast. Now more than ever, our industry is witnessing the need for new roles and skills at agencies. What lies at the heart of this change? Agencies are being called upon to solve new and unique business problems that require highly integrated approaches using owned, […]