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Over the past couple years, I’ve spent a lot of time analyzing skills, recruiting and interviewing candidates for digital marketing positions. Comes with the gig. Great talent is hard to come by and I happen to be very rigorous in the types of high-impact digital marketers I put on my team. Crazy, I know. There […]

CMTO1

It goes without saying that the collision between marketing and advertising has caused a lot of disruption in the past few years. Reality check? This disruption is only going to increase. The Problem Last year John Battelle inked a great article in Forbes that outlined the rocky relationship and barriers between brand marketers, publishers and […]

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As marketers, it’s too easy to race out of the gates with a big initiative or campaign and ultimately draw a line in the sand by only hanging our hats on consumption and sharing metrics. This creates a series of significant problems for any B2B or product-centric company including: PROBLEM: Marketing teams are unable to […]

network

‘Tis the season for resume revamping, mass emailing and hoping and praying for your post-college digital marketing dream gig. Right?? Wrong. The world of PR and marketing is prime for solid young digital guns and now is the time (read: you’re behind the curve if you haven’t started) to get a jump on your colleagues […]

GoodJob

Wake up call.┬áTimes are a changin’ for the PR industry. Fast. Now more than ever, our industry is witnessing the need for new roles and skills at agencies. What lies at the heart of this change? Agencies are being called upon to solve new and unique business problems that require highly integrated approaches using owned, […]

JLindeberg

Good customer service isn’t hard – particularly when you have a great product to back it up. On a recent business trip to NYC, I was able to make a quick pit stop by my favorite clothing store, J. Lindeberg. While my wallet doesn’t always approve of my love for the brand, it’s been a […]

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You’ve completed the RFP process, narrowed down your shortlist of contenders, listened to a vast array of creative pitches and finally handed out the golden ticket to one outstanding agency. Congrats, you’ve reached the finish…err, starting line! Game. On. Whether you’re a veteran Communications Director who has worked with a variety of agencies or a […]