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Over the past couple years, I’ve spent a lot of time analyzing skills, recruiting and interviewing candidates for digital marketing positions. Comes with the gig. Great talent is hard to come by and I happen to be very rigorous in the types of high-impact digital marketers I put on my team. Crazy, I know. There […]

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It goes without saying that the collision between marketing and advertising has caused a lot of disruption in the past few years. Reality check? This disruption is only going to increase. The Problem Last year John Battelle inked a great article in Forbes that outlined the rocky relationship and barriers between brand marketers, publishers and […]

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As marketers, it’s too easy to race out of the gates with a big initiative or campaign and ultimately draw a line in the sand by only hanging our hats on consumption and sharing metrics. This creates a series of significant problems for any B2B or product-centric company including: PROBLEM: Marketing teams are unable to […]