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There is an intense digital boxing match going on right now. In one corner, we’ve got Facebook – the behemoth, social heavyweight champion of the world. He’s got a mean right hook called EdgeRank. In the other corner, we’ve got nonprofits – the small but mighty collection of do-gooders just trying to make it to the […]

Yesterday, a friend sent me a link to this Brandflakes for Breakfast post about a PSA that reminds us all to treat handicapped people fairly in society. Having helped produce a number of PSAs in my career, I was very impressed with the simple, authentic, moving nature of the spot (not to mention the fantastic […]

This past Sunday, I ran into some friendly Red Cross Hero volunteers along the streets in my neighborhood…and downtown…and in other neighborhoods. I must say, the presence was quite impressive. I’ll typically stop to listen to the spiel of anyone on the street as long as they look decent, others aren’t furiously running away and […]

April is National Donate Life Month and as an advocate for the issue of organ/tissue donation, I pulled together the side project below. I’ll report back at the end of the month with results and my approach but for now, feel free to follow along and help spread the word to encourage others to register […]

More than two years ago, I published this post about YouTube annotations with an example of how some companies were putting the tool to use for creative storytelling. In short, annotations provide video producers with the ability to create “choose your own adventure” style videos that increase viewer engagement. This past weekend, Mashable featured a […]

Happy early T-Day! That was kind of anticlimactic. I echo my T-Day post last year requesting that you take time on the big day to shut down the digital world and focus on having face-to-face conversations with those that mean the most to you in life. It’s asking a lot considering 59% of American adults […]

I recently finished up The Networked Nonprofit and opted to put some thoughts into the video below. Great insight and guidance from Beth Kanter and Allison Fine. Highly recommended for any and all nonprofits. Apologies on lighting, I got a bit lazy.