Whether you’re a startup just beginning to build an online community or an established brand with embedded fans and followers, it’s important to remember that vocal customers and potential customers carry an amplified voice online. We all operate in a fluid, fast-paced world where social engagement with customers is now the norm. While this can […]

Who doesn’t love a great infographic? A simple, clean way to present complex data and tell an interesting story in a visual manner that is easy to digest? Sign me up. The volume of infographics being produced has really started to spike the last couple years as companies have latched onto them as an effective […]

Gearing up to take that fun summer trip? Trying to gather together some maps of that great location? Concerned this image below may end up being you? Given the quick advancements happening in the world of augmented reality, you may soon only have to rely on the device that already sits by your side all […]

Pathos. Sure, it may be a word that you haven’t thought about since half hearing it uttered by a droning professor during a random communications class back in college. But, as communications professionals, “pathos” or the art of emotional appeal, is something we all embrace as a core function of our job. Whether drafting a press release, brainstorming […]

Last Friday, Microsoft (client of Waggener Edstrom) announced that they were pulling Microsoft Tag out of beta following their initial announcement of the tool 18 months prior. Though barcode technology has been around for a bit, Microsoft Tag caught my attention as an extremely user-friendly resource. You simply have to download the application to acquire […]

Note:  This post also appeared on Waggener Edstrom’s Thinkers & Doers blog. Brandjacked. Though brandjacking is certainly not a new concept, it’s one of those words that can quickly ignite panic in the world of social media. Unfortunately, brands, people and products are brandjacked every day. With the lightning pace and ease by which online presence can be […]

In part 1 of this series I posted about the core quality that I think serves as the foundation for someone to become an “influencer” – namely trust within their community. The next logical step is figuring out the best way to track these folks down. Every community has talkers, movers and shakers that drive […]