NYT

Over the past year I’ve had an ongoing internal debate around the value of long-form content. Others such as Jon Thomas have framed up the challenges associated with long-form content quite accurately. Simply put, we’re all constrained by time. Thirty second commercials, 140-character tweets, two line status updates – our society has a penchant for […]

Branded Content

In a recent post, my colleague @justinjtsang smartly outlined the important balance point between branded vs. common interest social content within a brand’s content marketing strategy. The key to successful content marketing boils down to building long-term trust with your audience. In order for a brand to successfully build trust, it must work to align […]

So, you’ve been tapped to write a content plan for your client or brand. On the surface, it seems like a pretty straightforward task. I mean, how difficult can it be to plan out a few tweets or posts over the next few weeks? Child’s play right? Well…Not quite. I know how easy it is […]

Insta

It’s been awhile on this series but I’m beyond stoked to feature one of newest colleagues, Lucas Anderson, as the latest profile feature for¬†People You Should Know. You can also catch Lucas @ldavj. As a visual storyteller, do you feel that our culture of rapid social communications is compromising or helping elevate visual art? ¬† […]

Billboard

“Billboard ads. We’ve got to do the billboard ads again this year.” Sound like a familiar demand from your communications or marketing director? Don’t get me wrong, there is a time and place for billboard ads as part of a larger integrated marketing campaign. Surround sound brand awareness is always an important driver for pushing […]

SEO

It’s a search battleground out there. Each and every day, more and more people use the Web to seek out medical, health and healthcare related information. Your competing hospital down the road or top health insurance competitor across town knows this just as well as you do. In fact, your boss may be questioning why […]

Well, well here we are again. Labor Day came and went before we knew it. The air is turning a bit more crisp, the leaves are deciding to alter their appearance, the RNC and DNC have had their spotlight and yet another presidential election lies dead ahead. Four years ago I provided a breakdown on […]