The following is a guest post from digital account executive Justin Tsang (@justinjtsang). The Social TV movement has arrived. And it’s here to stay. Don’t believe me? Well tune into your favorite Prime Time TV show this week and chances are that you’ll see at least one of the following things: On-screen promotions of hashtags, […]

So, you’re a digital strategist. But, what exactly do you do? It’s a question I field at least twice a week and I’ve come to realize that I rarely answer the question in exactly the same way. In short, I help clients achieve online marketing goals by crafting creative social campaigns and managing a variety […]

Yesterday can best be categorized as a Facebook flurry. Tied into fMC 2012, Facebook rolled out their announcement of the new timeline format for brand pages. As with any new Facebook announcement, marketers lit up the blogosphere with a flurry of posts to guide strategic planning and tactical implementation before Facebook automatically rolls all brand […]

Whether you’re a startup just beginning to build an online community or an established brand with embedded fans and followers, it’s important to remember that vocal customers and potential customers carry an amplified voice online. We all operate in a fluid, fast-paced world where social engagement with customers is now the norm. While this can […]

It snowed last week in Seattle. Having grown up in the area, I will attest that it was a significant storm for the area but far less concerning than the reports that were put out across the wires. As many of my friends in these parts are also Chicago transplants, we shared a collective chuckle […]

Yes, great storytellers are great writers. They understand narrative structure, setting, how to grab attention, how to humanize and build tension and ultimately, how to bring it all full circle or provide a call to action. In our digital world, great storytellers possess the technical skills to build and manage a blog, shoot photos, record […]

The following is a guest post from coworker and resident global health guru Rachel Lonsdale. The post originally appeared on the @wsseattle blog. ______________________________ I’ve always had a thing for maps. I think it comes with my obsession with traveling and seeing new places. There are times when I miss unfolding the giant maps and […]