MomsMotorcycle

I’m a sucker for great storytelling. This did the trick. I’m also a huge, huge fan of follow up behind the scenes videos. Dig it. Happy Friday.

Ira_Glass

In case you didn’t already know, Ira Glass is my storytelling hero. A couple weekends ago, I had a chance to see him speak for the third time and hence, the need to recap some takeaways in a third post on the topic. Ira’s talks are always pretty similar. He breaks down how to tell […]

Screen Shot 2014-03-02 at 12.17.37 PM

Suffice it say that most brands these days at least recognize the potential power of content marketing and brand storytelling. That being said, there is still a grand divide between brands that are scratching and clawing to apply the proper approach, targeting, time and resources required to stand out from the content deluge we’re experiencing. […]