Category Archives: Twitter
2 Good Social Marketing Resources to Check Out
I’m a big fan of comprehensive guides. People and companies put a lot of time and effort into compiling the information and in the end, they’re often a great one-stop shop to refer back on for your own efforts or to help guide clients.
Poke around, give ‘em a gander, absorb and apply.
Best Practice Guide for Marketing on Facebook
Created by Facebook, this guide provides guiding principles and solid tactical advice to help develop a framework for your Facebook marketing efforts.
The Ultimate Guide to Twitter Marketing
There are of course other similar Twitter Guide resources that have been created (Mashable’s and Twitter’s own guides being two of the more popular) I simply found the categorical breakdown used on this particular guide to be very intuitive and helpful.
Cheers,
Scott
5 Simple Steps to Engage in Online Advocacy
Advocacy = Time…and more time…and more…
Right?? Wrong.
The word “advocacy” may seem intimidating to some, signifying a deep commitment and hours upon hours of effort to generate long-term influence. Yes, in many cases this is true; however, the social Web has opened up a world of options that enables each and every one of us to serve as advocates around issues that we’re passionate about – without having to devote an unrealistic amount of time.
Bogus, you say? Read on.
Last month I posted about my month-long effort to promote the importance of registering as an organ/tissue donor through a blog I created called 30 Reasons You Should Register as an Organ Donor.
On the outside, the effort looks demanding. 30 days. One new post a day. Yikes.
The reality is that I completed this entire project in 2.5 hours on a rainy Sunday afternoon (sidenote: rainy weather may be nice insight into why Seattle is so chalk full of advocates). In this particular case, I had the advantage of having personally created much of the content I utilized for posts. Regardless, the curation approach was key.
I thought it would be helpful to quickly break down a few tips from my project as an example of a simple framework for online advocacy. I’d encourage you to think about how you can apply a similar approach for your own online issue advocacy or general marketing efforts.
1. Keep Your Publishing Platform Simple
I decided to use Posterous to create my 30 Reasons to Register blog but a template off WordPress.com would suffice just as well and may perform a bit better on the SEO front. Posterous affords the opportunity for people to mail in draft posts directly via email which can be part of your content plan. The big point is to not get hung up on thinking you need a self-hosted platform. Keep it simple and template away.
2. Keep Your Content Creative and Your Headlines Consistent
30 posts in a row is a lot of content. You’ve got to keep your readers engaged from the start. As with any good online content, keep it short and sweet, shareable and highly visual.
Furthermore, I would recommend creating consistency in your post headlines. This becomes particularly important when you schedule posts and set them to autopost across various social channels. Readers will grow accustomed to seeing recognizable keywords and thus be more likely to click on your link. In addition, if you’re autoposting to Twitter, try incorporating a hashtag to filter into conversation streams (example post title). Title consistency will of course also help on the SEO front as you begin to develop more buzz, making it easy for users to dig up posts in keyword searches.
3. Schedule Posts
Lifesaver.
Living on the west coast isn’t the most conducive for tapping into primetime online blog reading for the majority of the country. Luckily, scheduled posts help resolve this issue. Approximately 95% of my posts were already scheduled before April 1 ever rolled around. Scheduling is also important to creating consistency so that readers begin to anticipate when new content will appear.
4. Activate Your Social Circles
I admittedly did next to nill to pre-promote my blog but would advise a reverse strategy of building some buzz prior to launch day. There are simply too many blogs out there for you to gain readers by just publishing good posts. You need to go the extra mile and engage your online community and social networks to help spread the word. Target your Facebook status updates with mentions or invest the extra effort to actually build out an advocacy page. Target your tweets to influencers and relevant organizations while also including hashtags. Furthermore, maximize your use of good ole email to make it as easy as possible for friends, family and others to share links to your posts.
5. Measure, Measure, Measure
Particularly if you have a long-range effort in place, measure from the start. Posterous allows users to synch up Google Analytics (recognize the difference between Posterous’ stats and Google Analytics) while WordPress has a great internal stats tool. Benchmarked stats will help you test various content as well as publishing times to maximize your ongoing content planning efforts.
Feel free to drop your own suggestions below or keep me posted on your own similar online advocacy efforts!
Twitter Lists – More Than An Organizational Tool
Recently, a colleague posted the following tweet:
I couldn’t agree more. Quite frankly, I think Twitter lists are one of the most underutilized aspects of Twitter.
All too often, I see and hear of Twitter users that simply don’t use lists or rarely check their own listings to see how others are categorizing them. In my perspective, lists serve four core purposes that deserve your attention if you’re actively tweeting.
1. Organize Your Peeps – It’s essential and really the only way that Twitter allows you to categorize all your followers into buckets…unless you truly prefer a hodge podge of #winning nonsense mixed in with actual valuable links from respected colleagues.
2. Assess a Follower – Spammers or sales folks are pretty easy to spot in the Twitterverse but a quick glance at how an individual is listed can provide simple insight into credibility.
3. Research Competition – Extending on the assessment point above, a Twitter profile bio says one thing but third party credibility speaks even louder. Sure a company may claim to be an active player in a certain space but are they truly living up to their word? Lists are great insight into public perception.
4. Monitor Your Personal Brand – Lists do matter when it comes to impacting who finds you and how you are positioned online. Do an ego check and glance at your lists from time to time to monitor how others perceive your brand. Not how you expected? Take another gander at your Twitter profile and an even deeper assessment of the type of content you are tweeting.
What do you find most useful about Twitter lists?
Image courtesy of Laughing Squid.
This post also appears on the Weber Shandwick Seattle blog.
