I frequently reference Google Search Stories as a good example of a brand smartly using a storytelling platform to enable your target audience to enhance a message or engage with a product. We’re continuing to see the social Web push even further to find innovative ways to simplify content creation for mainstream audiences. Last week, […]

We all love good content. The perfect combination of text, audio and images delivered at the right time to the right audience is something content marketing pros strive for on a daily basis. A huge chunk of campaign planning is typically devoted to developing the overarching storytelling framework and the crucial content that supports that […]

More than two years ago, I published this post about YouTube annotations with an example of how some companies were putting the tool to use for creative storytelling. In short, annotations provide video producers with the ability to create “choose your own adventure” style videos that increase viewer engagement. This past weekend, Mashable featured a […]

Mashable recently featured a great post called 12 Fun Hacks for Getting More Out of YouTube. Glancing through the post, the fourth item mentioned about SynchTube jumped out at me. Simple and sweet, SynchTube enables anyone to create a live chat room around any YouTube video with up to 50 other people. iTechMax has done […]

NOTE: Post also appears on Waggener Edstrom’s Thinkers & Doers blog. I’m a big fan of YouTube Insight. As with most content published via social media, there is always a degree of trial and error – especially when it comes to video. It’s the reason so few videos ever actually do achieve “viral” status. Nonetheless, […]

You may still be soaking in the full double rainbow reactions of HungryBear or more likely, doubling over sideways from one of the many remixes around our favorite tourist but you should also be sure to check out the latest viral craze – “Guy Walks Across America.” 2,770 still frames and a 14 day road […]

Last week, I had the pleasure of presenting a social media strategy Webinar for the organ/tissue donation community as part of the Gift of Life Institute’s “social media bonanza” series. This week, I’ll be continuing the series with my colleague Lee Aase, Manager of Syndication and Social Media at Mayo Clinic, as we present on […]