Storytelling

Everybody loves a good story. I regularly direct friends, colleagues and clients to the NY Times’ One in 8 Million video project as a pinnacle example of great storytelling. It’s simply fantastic. I’m also a huge, huge fan of Vimeo. I’ll often spend lazy Sunday mornings scouring around and digging up interesting stories on the […]

RedBull1

An energy drink. Dropping a man 24 miles up from space. With the world’s eyes watching. An energy drink. A little over a year ago, Red Bull shook up the content marketing world with its Red Bull Stratos project that revolved around BASE jumper Felix Baumgartner leaping from space to set the record for the longest […]

ColeRise

We knew at the beginning of the year that short-form video would evolve as a key social trend. Vine ignited us into a whirlwind of 6-second creativity and now brands and artists alike are exploring fun ways to maximize Instagram’s 15-second video format along with the ability to upload non-native video content. Some are nailing […]

You’re right. Brands have in fact been publishing content for years. So, what’s different now you say? Simpy put, we’ve hit a new phase. Healthy marketing budgets have returned and brands have finally evolved beyond thinking that their dialogue and interaction with customers has to be constrained to just social media, e-newsletters or customer service […]

If you work in the creative field, this is well worth 15 minutes of your time. Do what you love and the rest will follow… Wonderland | A Short Form Doc on Creative Commerce

Back in the day, PR folks primarily focused on story placements and impressions. Marketers and PR professionals eventually combined forces to enhance brand storytelling across owned and earned media efforts. Eventually, online advertising made an aggressive upward shift to add a third layer of support to the integrated marketing mix. Needless to say, the convergence of […]

DigStrategy

It’s been fascinating to observe how the “digital strategist” role has evolved over the course of the past eight years. It’s been a journey and evolution to say the least and we’ve hit an interesting crux in marketing world. Shouldn’t everyone who works at an agency be a “digital strategist” that can tackle any facet […]