ColeRise

We knew at the beginning of the year that short-form video would evolve as a key social trend. Vine ignited us into a whirlwind of 6-second creativity and now brands and artists alike are exploring fun ways to maximize Instagram’s 15-second video format along with the ability to upload non-native video content. Some are nailing […]

You’re right. Brands have in fact been publishing content for years. So, what’s different now you say? Simpy put, we’ve hit a new phase. Healthy marketing budgets have returned and brands have finally evolved beyond thinking that their dialogue and interaction with customers has to be constrained to just social media, e-newsletters or customer service […]

If you work in the creative field, this is well worth 15 minutes of your time. Do what you love and the rest will follow… Wonderland | A Short Form Doc on Creative Commerce

Back in the day, PR folks primarily focused on story placements and impressions. Marketers and PR professionals eventually combined forces to enhance brand storytelling across owned and earned media efforts. Eventually, online advertising made an aggressive upward shift to add a third layer of support to the integrated marketing mix. Needless to say, the convergence of […]

DigStrategy

It’s been fascinating to observe how the “digital strategist” role has evolved over the course of the past eight years. It’s been a journey and evolution to say the least and we’ve hit an interesting crux in marketing world. Shouldn’t everyone who works at an agency be a “digital strategist” that can tackle any facet […]

Two years ago, I had the opportunity to head up to Whidbey Island for the 2nd Annual Content Marketing Retreat. The event (launched and coordinated by my buddy Russell Sparkman) was a great success with plenty of fantastic guest speakers on a myriad of topics. After a year off, Russell is back at it again […]

network

‘Tis the season for resume revamping, mass emailing and hoping and praying for your post-college digital marketing dream gig. Right?? Wrong. The world of PR and marketing is prime for solid young digital guns and now is the time (read: you’re behind the curve if you haven’t started) to get a jump on your colleagues […]