Turn it off.
That’s right. Just do it.
Shut down the iPhone, turn off the Blackberry, sign off of Twitter and power down the Macbook.
Nobody cares to see your tweets about how Uncle Bob’s toupee is about to fall off or how Aunt Martha just won’t stop gabbing away about her smelly cat.
Thanksgiving is about conversation. In person conversation between you and your family and friends. Cherish this time. Look people in the eye and converse………
and then power back up and take part in Tweetsgiving.
Any community manager knows that it can be a big struggle to get a community off the ground and active. Even with a solid focus, the right platform and promotion, providing that key initial engagement spark can be tough.
Maintaining and managing a community is a little more of a structured process (I’d highly encourage you to check out blogger Angela Connor, who is also the author of 18 Rules of Community Engagement). But, no matter what, at the heart of any strong community is a community manager that is open, honest and transparent. It’s also crucial that a manager be willing to take risks and put themselves out in front to help get the community going and facilitate dialogue.
Last month, I came across the video below from the Sasquatch Music Festival. Music truly is a universal language and one of the most prominent community-building aspects of our culture. Sure, most people don’t feel completely comfortable letting loose and dancing on their own at a music festival but we all know the thought crosses many people’s minds.
Would most consider this dancer goofy? Sure (the same people that consider Matt Harding goofy). But what you have to respect is the dedication and overarching honesty that pulls others to join him. The bigger point is this – If you’re going to manage a community, you need to be the type of person others gravitate towards. Be a leader, take a risk, set the example, encourage interaction and when your community starts to snowball, run with it and keep dancin’.
Matt Dickman, VP Digital Marketing at Fleishman-Hillard and author over at Technomarketer does us all a huge service with his quarterly reports on data pertaining to various social networking sites.
Recently, Matt compiled a really interesting post about the comparison between MySpace and Facebook user demographics. In addition, be sure to check out Matt’s 2009 Q1 Global Facebook Report. Some very interesting data to take into consideration when planning to target a particular audience for your next campaign.
In addition, in case you missed it, Mashable did a great series the other week on Facebook trends and insight that includes a wealth of information.