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There is an intense digital boxing match going on right now. In one corner, we’ve got Facebook – the behemoth, social heavyweight champion of the world. He’s got a mean right hook called EdgeRank. In the other corner, we’ve got nonprofits – the small but mighty collection of do-gooders just trying to make it to the […]

Back in the day, PR folks primarily focused on story placements and impressions. Marketers and PR professionals eventually combined forces to enhance brand storytelling across owned and earned media efforts. Eventually, online advertising made an aggressive upward shift to add a third layer of support to the integrated marketing mix. Needless to say, the convergence of […]

Billboard

“Billboard ads. We’ve got to do the billboard ads again this year.” Sound like a familiar demand from your communications or marketing director? Don’t get me wrong, there is a time and place for billboard ads as part of a larger integrated marketing campaign. Surround sound brand awareness is always an important driver for pushing […]