Whether you’re a startup just beginning to build an online community or an established brand with embedded fans and followers, it’s important to remember that vocal customers and potential customers carry an amplified voice online. We all operate in a fluid, fast-paced world where social engagement with customers is now the norm. While this can […]

A couple weeks ago, I attended the 2nd annual Content Marketing Retreat (#CMRetreat) hosted by Fusionspark Media along with our Content Director at Weber Shandwick (@mydeadlyballoon). Having missed the first annual retreat, I was excited to finally head across the sound to beautiful Langley, WA for a day of big learning. The Retreat exceeded my […]

A few weeks ago, a friend determined that it was time for me to finally get active on Instagram. Following the app’s launch, I used it a bit but eventually went static out of sheer laziness. It’s easy for that to happen these days. Regardless, returning to the app with a rekindled desire to engage […]

Let’s play a little game that’s familiar to all of us. What’s wrong with this picture? Looks like a regular Facebook brand page with some wall posts, right? Now take a closer look at that wall. You’re witnessing a brand in 100% broadcast mode. Ouch. In the era of dialogue and active social conversation as […]

It’s 12:30 on a Sunday morning as I’m drafting this. Mock me later, this is too important. I was out celebrating a friend’s birthday earlier this evening when I saw that @ErikaBitzer had shot @jeremymeyers and myself a reply on Twitter mentioning that she had included us in her last blog post. Quick back story. […]

Expert tweeter, pro vlogger, super social networker…you name it. Chances are that you have a slight ego if you consult on social media or generally work in the field of public relations. We’re supposed to be good about communicating why something is good. It comes with the gig. Guilty. Day in and day out, you and your colleagues […]

This past week, I had the distinct pleasure of presenting on a panel with Sarah Evans and Jeff Bodzewski for the Publicity Club of Chicago’s Education Series. The initial discussion focused on using social media to maximize media relations efforts. Like any good panel, the conversation eventually took a new set of paths as audience […]