Screen Shot 2014-06-26 at 8.40.33 AM

Great video providing some key insights from GE, Intel, BMW and Goldman Sachs. Reinforcement of key trends around paid media and beyond from the folks behind great content marketing efforts and brand publishing platforms such as Intel IQ, GE Reports. Worthwhile three minute video.

FbookUpdate

Write the following down and tape it next to your desk: Search = DO Social = BROWSE Are there points for crossover? Absolutely. But it’s not a 1:1 complete intersection at this juncture. What I’m calling attention to here is pure user intent and the customer journey. Too often I see content strategies distill into […]

Screen Shot 2014-03-02 at 12.17.37 PM

Suffice it say that most brands these days at least recognize the potential power of content marketing and brand storytelling. That being said, there is still a grand divide between brands that are scratching and clawing to apply the proper approach, targeting, time and resources required to stand out from the content deluge we’re experiencing. […]

origin_5688645738

There is always a better, more effective or unique way to tell a brand’s story. It’s true. Take Coke as an example. One year ago, Coke stepped out of their comfort zone to reframe the way their audience interacts with their¬†corporate website. A year and many learnings later, the Coke team reported on the progression […]

RedBull1

An energy drink. Dropping a man 24 miles up from space. With the world’s eyes watching.¬†An energy drink. A little over a year ago, Red Bull shook up the content marketing world with its Red Bull Stratos project that revolved around BASE jumper Felix Baumgartner leaping from space to set the record for the longest […]

Two years ago, I had the opportunity to head up to Whidbey Island for the 2nd Annual Content Marketing Retreat. The event (launched and coordinated by my buddy Russell Sparkman) was a great success with plenty of fantastic guest speakers on a myriad of topics. After a year off, Russell is back at it again […]

Recently, a colleague shared with me the following deck that was created by a member of the Wieden+Kennedy team. My advice? Take three minutes today or this weekend and flip through. Then do it again. And again. And again. So… And here’s a great example of a brand doing it right…