If you work in the creative field, this is well worth 15 minutes of your time. Do what you love and the rest will follow… Wonderland | A Short Form Doc on Creative Commerce

One thing I love about the Internet today is the sheer volume of great content floating around. Certainly there is plenty of junk, but ever since reading Groundswell back in 2008 (still one of the best reads for our industry, in my opinion), I’ve been obsessed with analyzing the incredible shift we’re all experiencing from […]

I can’t think of a more exciting industry to be in at the moment. 8 years since I first stepped foot into a PR agency and my parents still can’t put a finger on what exactly I do for a living. They’re smart folks, it’s not their fault. My job and this industry is constantly […]

So, you’re a digital strategist. But, what exactly do you do? It’s a question I field at least twice a week and I’ve come to realize that I rarely answer the question in exactly the same way. In short, I help clients achieve online marketing goals by crafting creative social campaigns and managing a variety […]

Earlier this week, good friend Joe Gray (@djgraymatter) posted a video presentation around the topic of organizing a company to foster creativity. As an imperative element within any business culture, creativity is often siloed to titled creatives or a creative team at a company or organization. But how does one go about encouraging ALL team […]

Yesterday, a friend sent me a link to this Brandflakes for Breakfast post about a PSA that reminds us all to treat handicapped people fairly in society. Having helped produce a number of PSAs in my career, I was very impressed with the simple, authentic, moving nature of the spot (not to mention the fantastic […]

Making creative use of profile photo space on blogs, Twitter, Facebook and other social media channels is nothing new. It’s just become a bit more advanced. Human beings thrive on visual association (I assure you that the hot spot on nearly all Match.com profiles is not the “Interests” category). It’s natural. We look at a […]