Let’s play a little game that’s familiar to all of us. What’s wrong with this picture? Looks like a regular Facebook brand page with some wall posts, right? Now take a closer look at that wall. You’re witnessing a brand in 100% broadcast mode. Ouch. In the era of dialogue and active social conversation as […]

An exciting week lies ahead as I’m gearing up to head down to St. Louis to speak at a national conference for Donate Life America. Some readers may know that I manage campaign outreach for Donate Life Illinois on behalf of Gift of Hope Organ & Tissue Donor Network. It’s always a fantastic group to […]