Pathos. Sure, it may be a word that you haven’t thought about since half hearing it uttered by a droning professor during a random communications class back in college. But, as communications professionals, “pathos” or the art of emotional appeal, is something we all embrace as a core function of our job. Whether drafting a press release, brainstorming […]

Let’s call like it is. The current media landscape is a constrained space. Fact – there are fewer reporters and traditional media outlets to pitch. Fact – media outlets are still inundated daily with an excessive amount of press releases from PR pros on topics across the board. Fact – the Web now affords us […]

$21 billion. Billion. That’s the amount of revenue that Google Ads generated last year. If you’re like me and 60% of all Internet surfers, you rely on Google everyday as your search engine of choice. Google has become such a reliable knowledge portal that it’s hard to recall what served as “home base” on the […]

You’ve got a goal in mind. A mission in life. A fiery passion to create change and have a real impact upon the world. You’ve filed the paperwork, settled on a plan and now it’s time to get busy with your brand new nonprofit. Grants and budgets may be down but technology and the Web […]

You’ve got a client that is hyped up about utilizing social media. Your instinct is telling you that you also think the client’s project could benefit from engaging in social media and building an online community. As I’ve harped repeatedly here, the key first step is to take a bird’s eye view and assess the […]