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As marketers, it’s too easy to race out of the gates with a big initiative or campaign and ultimately draw a line in the sand by only hanging our hats on consumption and sharing metrics. This creates a series of significant problems for any B2B or product-centric company including: PROBLEM: Marketing teams are unable to […]

Ready for the secret sauce? Structure your blog posts as numerical learning guides. There, I said it. Why? We’re human. We have minimal attention span online. We love being able to learn by recalling bits and pieces of information that we quickly absorb amidst our hundreds of clicks each day. So, make it easy for […]

In part 1 of this series I posted about the core quality that I think serves as the foundation for someone to become an “influencer” – namely trust within their community. The next logical step is figuring out the best way to track these folks down. Every community has talkers, movers and shakers that drive […]

If you track social media news regularly, it’s hard not to come across a flurry of news and insight about Facebook and Twitter anywhere you look. The other week, I came across this excellent post by Jason Baer over on Social Media Today discussing two excellent resources that offer tips for marketing on Facebook. Whether […]

You recently heard about Twitter. After some encouragement from a friend or co-worker you opted to hop over and sign up. You poked around the Web and found some ideas for setting up your profile. You made your first tweet and discovered that it’s as easy as it looks. You now haven’t logged into your […]