Last week, I had the pleasure of presenting a social media strategy Webinar for the organ/tissue donation community as part of the Gift of Life Institute’s “social media bonanza” series. This week, I’ll be continuing the series with my colleague Lee Aase, Manager of Syndication and Social Media at Mayo Clinic, as we present on […]

Yup, yup, it’s that time of year where we’re all trying to figure out where we’ve ended up and where we’ll be a year from now. It’s anyone’s guess to a degree but I did want to check in with a couple social media colleagues to have them share their insight. Special thanks to Lee […]

We all know “viral videos” are rarely the result of a a crafted creative plan. It’s not to say that it can’t happen as we see big brands rolling out new videos every week that garner hundreds of thousands of views. The recent Snuggie phenomenon is a perfect example. However, I’ve found that the viral […]

Last week, the Telegraph announced that Birmingham City University will be offering a one-year social media master’s degree. According to course creator John Hickman: “During the course we will consider what people can do on Facebook and Twitter, and how they can be used for communication and marketing purposes. There has been significant interest in […]

Clients say it. Your co-workers say it. You utter it to yourself now and again. Whether you’re a seasoned social media vet or just diving in, social media can definitely be a whirlwind to tackle. Heck, just finding a consistent, agreed upon definition of “social media” can be quite the challenge in and of itself. […]

Last week I had the pleasure of joining a couple hundred social media, marketing and business colleagues at the BlogWell conference in Chicago. Sponsored by GasPedal and the Blog Council, the purpose of the conference was to pack eight excellent large corporation social media case studies into one afternoon. Too much good stuff for one […]

About a year ago, I had the pleasure of “e-meeting” fellow blogger Lee Aase, author of Social Media University Global (SMUG). You may have noticed that I frequently link to Lee and for good reason – there’s a wealth of social media knowledge residing at SMUG. A fierce winter storm prevented our in-person meeting last […]