More pure brilliance from the good lads at John St. (who also brought us Catvertising). I love the short spots as well as a way to brand the agency. Kudos, this is good stuff and another well deserved poke at a mounting industry trend.
It goes without saying that the collision between marketing and advertising has caused a lot of disruption in the past few years. Reality check? This disruption is only going to increase. The Problem Last year John Battelle inked a great article in Forbes that outlined the rocky relationship and barriers between brand marketers, publishers and […]
As marketers, it’s too easy to race out of the gates with a big initiative or campaign and ultimately draw a line in the sand by only hanging our hats on consumption and sharing metrics. This creates a series of significant problems for any B2B or product-centric company including: PROBLEM: Marketing teams are unable to […]