In what feels like a flash, 2014 marks my fourteenth year as a communications and marketing professional. It’s been one hell of a ride to say the least. From serving as a naval officer, to helping indie artists sell vinyl records, to working at both small and large agencies alike, the adventure has just begun. With […]

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More pure brilliance from the good lads at John St. (who also brought us Catvertising). I love the short spots as well as a way to brand the agency. Kudos, this is good stuff and another well deserved poke at a mounting industry trend.

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There is an intense digital boxing match going on right now. In one corner, we’ve got Facebook – the behemoth, social heavyweight champion of the world. He’s got a mean right hook called EdgeRank. In the other corner, we’ve got nonprofits – the small but mighty collection of do-gooders just trying to make it to the […]


It goes without saying that the collision between marketing and advertising has caused a lot of disruption in the past few years. Reality check? This disruption is only going to increase. The Problem Last year John Battelle inked a great article in Forbes that outlined the rocky relationship and barriers between brand marketers, publishers and […]


As marketers, it’s too easy to race out of the gates with a big initiative or campaign and ultimately draw a line in the sand by only hanging our hats on consumption and sharing metrics. This creates a series of significant problems for any B2B or product-centric company including: PROBLEM: Marketing teams are unable to […]


It’s been fascinating to observe how the “digital strategist” role has evolved over the course of the past eight years. It’s been a journey and evolution to say the least and we’ve hit an interesting crux in marketing world. Shouldn’t everyone who works at an agency be a “digital strategist” that can tackle any facet […]


It’s been awhile on this series but I’m beyond stoked to feature one of newest colleagues, Lucas Anderson, as the latest profile feature for People You Should Know. You can also catch Lucas @ldavj. As a visual storyteller, do you feel that our culture of rapid social communications is compromising or helping elevate visual art?   […]