Screen Shot 2014-10-31 at 2.39.00 PM

More pure brilliance from the good lads at John St. (who also brought us Catvertising). I love the short spots as well as a way to brand the agency. Kudos, this is good stuff and another well deserved poke at a mounting industry trend.

Screen Shot 2014-06-15 at 12.34.15 PM

There is an intense digital boxing match going on right now. In one corner, we’ve got Facebook – the behemoth, social heavyweight champion of the world. He’s got a mean right hook called EdgeRank. In the other corner, we’ve got nonprofits – the small but mighty collection of do-gooders just trying to make it to the […]

CMTO1

It goes without saying that the collision between marketing and advertising has caused a lot of disruption in the past few years. Reality check? This disruption is only going to increase. The Problem Last year John Battelle inked a great article in Forbes that outlined the rocky relationship and barriers between brand marketers, publishers and […]

handshake

As marketers, it’s too easy to race out of the gates with a big initiative or campaign and ultimately draw a line in the sand by only hanging our hats on consumption and sharing metrics. This creates a series of significant problems for any B2B or product-centric company including: PROBLEM: Marketing teams are unable to […]

DigStrategy

It’s been fascinating to observe how the “digital strategist” role has evolved over the course of the past eight years. It’s been a journey and evolution to say the least and we’ve hit an interesting crux in marketing world. Shouldn’t everyone who works at an agency be a “digital strategist” that can tackle any facet […]

Insta

It’s been awhile on this series but I’m beyond stoked to feature one of newest colleagues, Lucas Anderson, as the latest profile feature for People You Should Know. You can also catch Lucas @ldavj. As a visual storyteller, do you feel that our culture of rapid social communications is compromising or helping elevate visual art?   […]

GoodJob

Wake up call. Times are a changin’ for the PR industry. Fast. Now more than ever, our industry is witnessing the need for new roles and skills at agencies. What lies at the heart of this change? Agencies are being called upon to solve new and unique business problems that require highly integrated approaches using owned, […]