Well, well here we are again. Labor Day came and went before we knew it. The air is turning a bit more crisp, the leaves are deciding to alter their appearance, the RNC and DNC have had their spotlight and yet another presidential election lies dead ahead. Four years ago I provided a breakdown on […]

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You’ve completed the RFP process, narrowed down your shortlist of contenders, listened to a vast array of creative pitches and finally handed out the golden ticket to one outstanding agency. Congrats, you’ve reached the finish…err, starting line! Game. On. Whether you’re a veteran Communications Director who has worked with a variety of agencies or a […]

Reflection isn’t part of our PR/marketing DNA. Time to change that.

Weber Shandwick Seattle’s Chris Sewell hones in on critical writing tips for anyone in the PR industry.

I can’t think of a more exciting industry to be in at the moment. 8 years since I first stepped foot into a PR agency and my parents still can’t put a finger on what exactly I do for a living. They’re smart folks, it’s not their fault. My job and this industry is constantly […]

Effective public relations and marketing stems from understanding human psychology. We spend hours, days, months brainstorming unique campaigns and strategies to mobilize people and prompt action based on perception of an audience’s past and future thinking and behavior. We’re also big idea people. With any new client or project, there is a natural tendency to […]