I frequently reference Google Search Stories as a good example of a brand smartly using a storytelling platform to enable your target audience to enhance a message or engage with a product. We’re continuing to see the social Web push even further to find innovative ways to simplify content creation for mainstream audiences. Last week, […]

Read – We all read online. It’s a given. Join – Most of us are part of some social network. You have heard of Facebook, no? Collect – A good number of people bookmark, rate and vote online. CRITIQUE – Eeek! I see you shuddering. Let’s face reality. Far fewer of us actually comment, post […]

As we all continue to barrel down the social media discovery path, more and more case studies and best practices are surfacing to help guide our learning curve. Over the past few months, some excellent comprehensive guides have been created to help us allĀ  along. These guides are emerging at a crucial time especially as […]

We’re all strapped on time. It’s America. Social media has added another level of learning for all communications professionals. Finding the time to keep on top of every new trend, online strategy and tool can be quite cumbersome. Luckily, there are some amazing bloggers and resources out there to keep you updated. If you’re not […]