I frequently reference Google Search Stories as a good example of a brand smartly using a storytelling platform to enable your target audience to enhance a message or engage with a product. We’re continuing to see the social Web push even further to find innovative ways to simplify content creation for mainstream audiences.
Last week, online content creators unleashed a yelp as YouTube released a dashboard to make it as easy as pie for users to create animation videos. Hop over to Mashable to check out the full story about the integration of three fun animation platforms tied in as part of www.youtube.com/create. The creative opportunities for message deployment, crowdsourcing and entertaining contests are endless with tools like these at your disposal.
As an avid content creator, I threw together the sample below as part of a personal branding presentation I’m doing with some co-workers at WSU’s Morrow Symposium next week. Hopefully, there is a wee bit of helpful advice for the flood of new grads hitting the industry.
*This post also appears on the Weber Shandwick Seattle blog.
As we all continue to barrel down the social media discovery path, more and more case studies and best practices are surfacing to help guide our learning curve. Over the past few months, some excellent comprehensive guides have been created to help us all along. These guides are emerging at a crucial time especially as platforms such as Twitter struggle to retain new users due to a lack of upfront user guidance.
Here are a few resource guides that I would highly recommend checking out:
I realize I’ve already mentioned both these guides, but it’s worth another mention. Key for any marketers looking to figure out the baseline purpose and intent of utilizing Facebook as an effective marketing tool.
The Journalist’s Guide to Facebook (On Mashable) – good idea for PR folks to check out what’s being presented to the the journalist side.
Very timely move by Twitter to launch their own guide and the Mashable guide is equally as stellar, linking to past posts on the site with plenty of great graphics – love you for this Mashable!
YouTube already does a great job of laying out their own internal guide, but here’s a great resource for maximizing the new channel layout.
This is tough to list resources for because the fact of the matter is that your best solution to learning how to blog is to immediately subscribe to Copyblogger, Remarkablogger and Problogger and read every post each of them have ever written. Time consuming? Yes. Worth it? Absolutely.
Yes, a bit older guide (published Nov. 13, 2008) but stands the test of the time and is definitely the most user-friendly SEO guide I’ve come across.
I realize I’m just hitting on the main platforms here so feel free to add your suggestions with links to additional guides below!