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There is an intense digital boxing match going on right now. In one corner, we’ve got Facebook – the behemoth, social heavyweight champion of the world. He’s got a mean right hook called EdgeRank. In the other corner, we’ve got nonprofits – the small but mighty collection of do-gooders just trying to make it to the […]

The following is a guest post from coworker and resident global health guru Rachel Lonsdale. The post originally appeared on the @wsseattle blog. ______________________________ I’ve always had a thing for maps. I think it comes with my obsession with traveling and seeing new places. There are times when I miss unfolding the giant maps and […]

More than two years ago, I published this post about YouTube annotations with an example of how some companies were putting the tool to use for creative storytelling. In short, annotations provide video producers with the ability to create “choose your own adventure” style videos that increase viewer engagement. This past weekend, Mashable featured a […]

The extreme excitement around the #WorldCup had everyone a’ Twitter with supporting their favorite teams. From live tracking to replays, there were a host of Twitter tools that helped create community and channel conversation around one of the biggest sporting events ever. I particularly enjoyed the fun integration of tiny flags that were embedded into […]

Last month, YouTube added another bonus feature called YouTube overlays for any organization that maintains a Nonprofit status on YouTube. Overlays are transparent advertisements that you see pop up near the bottom of a video during viewing. Previously, overlays were reserved for those purchasing advertisements on the site, but nonprofits can now access this feature […]

It’s all too often that I come across nonprofits scratching their heads, trying to figure out how to get their feet wet in social media with limited staff and a bare bones marketing budget. Looking for an easy way to communicate your organization’s mission?  Recent statistics have shown that 63% of people are watching online […]

Many web users have at least heard of Flickr or used the site at some point to upload personal photos. However, there are also some key ways that Flickr can be used to build community and engage others in conversation around a specific topic just like any other social networking or content sharing tool. Nonprofit […]