So, you’ve been tapped to write a content plan for your client or brand. On the surface, it seems like a pretty straightforward task. I mean, how difficult can it be to plan out a few tweets or posts over the next few weeks? Child’s play right? Well…Not quite. I know how easy it is […]

Effective public relations and marketing stems from understanding human psychology. We spend hours, days, months brainstorming unique campaigns and strategies to mobilize people and prompt action based on perception of an audience’s past and future thinking and behavior. We’re also big idea people. With any new client or project, there is a natural tendency to […]

Earlier this week, good friend Joe Gray (@djgraymatter) posted a video presentation around the topic of organizing a company to foster creativity. As an imperative element within any business culture, creativity is often siloed to titled creatives or a creative team at a company or organization. But how does one go about encouraging ALL team […]

We all love good content. The perfect combination of text, audio and images delivered at the right time to the right audience is something content marketing pros strive for on a daily basis. A huge chunk of campaign planning is typically devoted to developing the overarching storytelling framework and the crucial content that supports that […]

Process. It’s a word we’ve all come to both love and hate. On the one hand, process organizes resources, drives efficiencies and keeps messaging consistent. On the other hand, process can cause routine and stifle creativity. When things aren’t working, there is no worse reason to keep forcing a process simply because “it’s the way […]