Blog Archives
PR Daily – Facebook for Public Relations Webinar Recap
Today I had the honor of once again presenting a Webinar on Facebook for PR.
With Facebook’s tools and features changing daily, it’s hard to keep on top of everything you can be doing to maximize use of the site as an engagement platform. I’ve embedded the presentation below for some good resource links. In addition, here are a few other relevant links to check out that recently surfaced around the topic.
Thanks to Ragan and PR Daily for the invite (and @rebeccajshaffer, Melissa Underwood and@msebastian for coordinating)!
-Scott
The Changing Face of Facebook Marketing – 5 Things You Must Know
Why Facebook Fans Are Worth More to You
Facebook for Public Relations – PR Daily Presentation
Yesterday, I had the pleasure of presenting a Webinar for PR Daily. The Q & A was yet another good reminder to me that although the digital needle continues to push ahead, there is still a wide array of fundamental issues and concerns that global businesses and local hospitals alike are working to figure out to best implement social strategies.
That’s not necessarily a bad thing and here’s why.
A year ago, I would often field questions from others asking why in the world a company or brand would ever need any of this time consuming “social stuff” when they already have a Website. The majority of the questions from yesterday were situated around technical or tactical questions about enhancing engagement through Facebook. Bravo. The realization that an online strategy is a crucial component of your overall integrated communications strategy has definitely sunk in across the board. The focus has now shifted to tweaking, adjusting and ensuring proper baseline steps are being taken to maximize long-term engagement goals.
Special thanks to the PR Daily crew (@rebeccajshaffer and @msebastian as well as @lisanewkirk) for coordinating, hosting and moderating. A few different PR Daily newsletters remain high on my “must read” list. If you don’t already, I’d recommend checking them out.
Enjoy,
-Scott
Facebook for Public Relations – PR Daily Presentation
