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The Content Marketing Question You Must Answer

Content marketing strategy guess #1…fail.

Content marketing strategy guess #2…fail.

Content marketing strategy guess #3…

If you want to waste valuable time and resources while taking a shot in the dark at a content marketing plan, then by all means, keep guessing which strategy will work for your clients.

But, if you’d rather pinpoint exact goals and objectives and develop a sound strategy that you know will solve the business issues that need to be addressed, ask every new client the following question:

What keeps you awake at night?

Determine the answer to this one single question and you’ll be well on your way to developing a content marketing plan that delivers the right content, to the right audiences, at the right time.

In the video below, Joe Pulizzi (@junta42), founder of Content Marketing Institute, serves up a series of excellent insights around building online relationships, developing sound social strategies and creating community. Thanks to Social Media Examiner for conducting the great interview.

For those looking to attend a great upcoming content marketing workshop, be sure to check out details around the 2nd Annual Content Marketing Retreat in Langley, WA on January 26 & 27.

Posted in Content Marketing, Video

3 Comments

Tags: building community, content marketing, content marketing retreat, engaging bloggers, joe pullizi, social media strategy

Ragan Communications Social Media Strategy Webinar

Sep 28

Posted by Scott Meis

On Tuesday, I have the honor of hosting a social media strategy Webinar for Ragan Communications. For those that may not be familiar, Ragan is a site that offers up a variety of communications insight. Aside from some great free content, they also have a solid membership program that provides access to in-depth articles along with job listings, research reports and discounts on Webinars, conferences and workshops.

It’s not to late to sign up for Tuesday’s Webinar, which you can register for here. I’m also including the presentation below off of my Slideshare space.

-Scott