So, you’re a digital strategist. But, what exactly do you do? It’s a question I field at least twice a week and I’ve come to realize that I rarely answer the question in exactly the same way. In short, I help clients achieve online marketing goals by crafting creative social campaigns and managing a variety […]

Whether you’re a startup just beginning to build an online community or an established brand with embedded fans and followers, it’s important to remember that vocal customers and potential customers carry an amplified voice online. We all operate in a fluid, fast-paced world where social engagement with customers is now the norm. While this can […]

A couple weeks ago, I attended the 2nd annual Content Marketing Retreat (#CMRetreat) hosted by Fusionspark Media along with our Content Director at Weber Shandwick (@mydeadlyballoon). Having missed the first annual retreat, I was excited to finally head across the sound to beautiful Langley, WA for a day of big learning. The Retreat exceeded my […]

It snowed last week in Seattle. Having grown up in the area, I will attest that it was a significant storm for the area but far less concerning than the reports that were put out across the wires. As many of my friends in these parts are also Chicago transplants, we shared a collective chuckle […]

Want to make a digital strategist bang his or her head against a wall for an hour (or two…or three) straight? Ask them to make you a “viral video”… We all know that starting with an end goal of creating a viral video is a lofty, typically unrealistic goal. I’ve tried hard to keep the […]

Yesterday, a friend sent me a link to this Brandflakes for Breakfast post about a PSA that reminds us all to treat handicapped people fairly in society. Having helped produce a number of PSAs in my career, I was very impressed with the simple, authentic, moving nature of the spot (not to mention the fantastic […]

It’s been a crazy couple weeks for the world’s largest social network. Questions about privacy, profile adjustments, brand engagement changes and advertising seem to be flying a mile a minute. I’ve gathered together a few good reads below to help guide thinking around some of the knowns and unknowns relevant to recent changes on the […]