Yesterday can best be categorized as a Facebook flurry. Tied into fMC 2012, Facebook rolled out their announcement of the new timeline format for brand pages. As with any new Facebook announcement, marketers lit up the blogosphere with a flurry of posts to guide strategic planning and tactical implementation before Facebook automatically rolls all brand […]

A couple weeks ago, I attended the 2nd annual Content Marketing Retreat (#CMRetreat) hosted by Fusionspark Media along with our Content Director at Weber Shandwick (@mydeadlyballoon). Having missed the first annual retreat, I was excited to finally head across the sound to beautiful Langley, WA for a day of big learning. The Retreat exceeded my […]

Process. It’s a word we’ve all come to both love and hate. On the one hand, process organizes resources, drives efficiencies and keeps messaging consistent. On the other hand, process can cause routine and stifle creativity. When things aren’t working, there is no worse reason to keep forcing a process simply because “it’s the way […]