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Suffice it say that most brands these days at least recognize the potential power of content marketing and brand storytelling. That being said, there is still a grand divide between brands that are scratching and clawing to apply the proper approach, targeting, time and resources required to stand out from the content deluge we’re experiencing. […]

Storytelling

Everybody loves a good story. I regularly direct friends, colleagues and clients to the NY Times’ One in 8 Million video project as a pinnacle example of great storytelling. It’s simply fantastic. I’m also a huge, huge fan of Vimeo. I’ll often spend lazy Sunday mornings scouring around and digging up interesting stories on the […]

ColeRise

We knew at the beginning of the year that short-form video would evolve as a key social trend. Vine ignited us into a whirlwind of 6-second creativity and now brands and artists alike are exploring fun ways to maximize Instagram’s 15-second video format along with the ability to upload non-native video content. Some are nailing […]