One thing I love about the Internet today is the sheer volume of great content floating around. Certainly there is plenty of junk, but ever since reading Groundswell back in 2008 (still one of the best reads for our industry, in my opinion), I’ve been obsessed with analyzing the incredible shift we’re all experiencing from […]

Fantastic video seeding around this week…

It snowed last week in Seattle. Having grown up in the area, I will attest that it was a significant storm for the area but far less concerning than the reports that were put out across the wires. As many of my friends in these parts are also Chicago transplants, we shared a collective chuckle […]

We all know that great storytelling is an art form. It requires insightful, attention-grabbing creative, impeccable timing, strong human connection, and a key moment of revelation that brings the full narrative together. At other times, storytelling takes a more direct, news-driven approach that aims to accomplish one thing – make sense of a situation and […]

Want to make a digital strategist bang his or her head against a wall for an hour (or two…or three) straight? Ask them to make you a “viral video”… We all know that starting with an end goal of creating a viral video is a lofty, typically unrealistic goal. I’ve tried hard to keep the […]

Yesterday, a friend sent me a link to this Brandflakes for Breakfast post about a PSA that reminds us all to treat handicapped people fairly in society. Having helped produce a number of PSAs in my career, I was very impressed with the simple, authentic, moving nature of the spot (not to mention the fantastic […]

In case you haven’t noticed, storytelling is a pretty big part of what we do every day in the public relations industry. I’d go so far as to say that storytelling is at the heart of nearly everything I do – and I love it. But in order to be a solid storyteller, you need […]