Branded Content

In a recent post, my colleague @justinjtsang smartly outlined the important balance point between branded vs. common interest social content within a brand’s content marketing strategy. The key to successful content marketing boils down to building long-term trust with your audience. In order for a brand to successfully build trust, it must work to align […]

The Fourth of July. Good food. Good drinks. Fun with friends and family…and dancing. One of our videographers at work whipped this sucker together as a recap of a fun-filled vacation around the Fourth. It’s interesting how we often overthink storylines and this piece serves as a great reminder of how fun, engaging storytelling often […]

One thing I love about the Internet today is the sheer volume of great content floating around. Certainly there is plenty of junk, but ever since reading Groundswell back in 2008 (still one of the best reads for our industry, in my opinion), I’ve been obsessed with analyzing the incredible shift we’re all experiencing from […]

Fantastic video seeding around this week…

It snowed last week in Seattle. Having grown up in the area, I will attest that it was a significant storm for the area but far less concerning than the reports that were put out across the wires. As many of my friends in these parts are also Chicago transplants, we shared a collective chuckle […]

We all know that great storytelling is an art form. It requires insightful, attention-grabbing creative, impeccable timing, strong human connection, and a key moment of revelation that brings the full narrative together. At other times, storytelling takes a more direct, news-driven approach that aims to accomplish one thing – make sense of a situation and […]

Want to make a digital strategist bang his or her head against a wall for an hour (or two…or three) straight? Ask them to make you a “viral video”… We all know that starting with an end goal of creating a viral video is a lofty, typically unrealistic goal. I’ve tried hard to keep the […]