One thing I love about the Internet today is the sheer volume of great content floating around.
Certainly there is plenty of junk, but ever since reading Groundswell back in 2008 (still one of the best reads for our industry, in my opinion), I’ve been obsessed with analyzing the incredible shift we’re all experiencing from a social technographics perspective. As technology advances and social media continues to embed into mainstream communication habits, we’re witnessing a surge in quality content creation. To help you sift through the significant amount of great creative content being generated on a weekly…daily…hourly basis, I’ve included a few items from last week that caught my eye.
Enjoy and feel free to add any other relevant good reads, views or other solid discoveries in the comments below.
I will never get tired of great timelapse videos. This one has set quite the bar and I can’t wait for Cameron’s follow up project, whatever it may be. Some smart brand will latch on quick to integrate with this genius.
I love excellent curation sites that share a strong tie to design, travel, fun and interesting content. Just happened upon this site and it’s fantastic. Here’s the post that caught my eye and lead me on a half hour surf fest of their site…20 Creative Street Advertisements.
Fantastic video seeding around this week…
It snowed last week in Seattle. Having grown up in the area, I will attest that it was a significant storm for the area but far less concerning than the reports that were put out across the wires.
As many of my friends in these parts are also Chicago transplants, we shared a collective chuckle around the mesmerizing general reaction to what is typically referred to as “slight snowfall” on an average winter day in Chicago. One of the main issues is that it simply does not snow but a few times each year in Seattle (good thing) but when it does, the city shuts down completely due to a lack of resources and preparation. It had me recalling some messy mornings from my old life in Chicago where I was simply unable to dig my car out.
Fittingly, a friend pointed me towards Chicago Shovels last weekend - a new initiative by the City of Chicago that provides an interactive resource to help residents deal with the city’s typically treacherous winter.
My expectations were low knowing that I was about to visit a city run site – notorious for poor user experience and slow technology adoption. I was wrong. What makes the site strong in my book is the degree of practical social and digital integration. There is a “Plow Tracker” to help residents keep tabs on real-time street clearing activity as well as a number of integrated apps (including a Tow Tracker to help you find where your car has been “relocated” – imperative in a city that loves to tow) and even SMS alerts to stay updated.
While my bet would be that an agency helped the city with some of the marketing content, full kudos to the team for developing useful video content to help users navigate the site.
Though Seattle does not have the frequency of snow to warrant a full on platform like this, Chicago Shovels is a great model for other snow-laden cities to follow in implementing a smart communications platform that fits the baseline communication needs for residents.