Blog Archives
PR Daily – Facebook for Public Relations Webinar Recap
Today I had the honor of once again presenting a Webinar on Facebook for PR.
With Facebook’s tools and features changing daily, it’s hard to keep on top of everything you can be doing to maximize use of the site as an engagement platform. I’ve embedded the presentation below for some good resource links. In addition, here are a few other relevant links to check out that recently surfaced around the topic.
Thanks to Ragan and PR Daily for the invite (and @rebeccajshaffer, Melissa Underwood and@msebastian for coordinating)!
-Scott
The Changing Face of Facebook Marketing – 5 Things You Must Know
Why Facebook Fans Are Worth More to You
What’s Your Slideshare Strategy?
Slideshare continues to evolve as one of my favorite social sharing and networking sites around.
With more than 25 million visitors each month, it should come as no surprise that Slideshare can be utilized in a variety of ways for general professional networking, to showcase ideas, gain competitor insight, talent recruitment, advocacy, develop new business leads, create shareable training, drive personal branding and support other outreach.
The site also continues to evolve and adapt to the needs of businesses and organizations alike with announcements this year around branded channels, video sharing capabilities and business products such as AdShare and LeadShare. Here’s some additional breakdown:
Interestingly enough, 80% of Slideshare’s members are qualified as decision makers – people you should be connecting with on a regular basis. For good reason, the site integrates with other professional networking sites such as LinkedIn and makes it easy as pie to share and embed content across the Web.
If you or your business are not currently utilizing Slideshare in one way or another, you’re missing out on a big opportunity. Take time to think about your company’s communications channels. How can Slideshare be utilized to help amplify your mission or news, improve networking or general efficiency around your training processes?
For those on the nonprofit front, Beth Kanter posted this excellent presentation around 9 Ways Networked Nonprofits Use Slideshare.
Feel free to share your own tips or insight on how to make the most of Slideshare below.
Facebook for Public Relations – PR Daily Presentation
Yesterday, I had the pleasure of presenting a Webinar for PR Daily. The Q & A was yet another good reminder to me that although the digital needle continues to push ahead, there is still a wide array of fundamental issues and concerns that global businesses and local hospitals alike are working to figure out to best implement social strategies.
That’s not necessarily a bad thing and here’s why.
A year ago, I would often field questions from others asking why in the world a company or brand would ever need any of this time consuming “social stuff” when they already have a Website. The majority of the questions from yesterday were situated around technical or tactical questions about enhancing engagement through Facebook. Bravo. The realization that an online strategy is a crucial component of your overall integrated communications strategy has definitely sunk in across the board. The focus has now shifted to tweaking, adjusting and ensuring proper baseline steps are being taken to maximize long-term engagement goals.
Special thanks to the PR Daily crew (@rebeccajshaffer and @msebastian as well as @lisanewkirk) for coordinating, hosting and moderating. A few different PR Daily newsletters remain high on my “must read” list. If you don’t already, I’d recommend checking them out.
Enjoy,
-Scott
Facebook for Public Relations – PR Daily Presentation
