Today I had the honor of once again presenting a Webinar on Facebook for PR. With Facebook’s tools and features changing daily, it’s hard to keep on top of everything you can be doing to maximize use of the site as an engagement platform. I’ve embedded the presentation below for some good resource links. In […]

Slideshare continues to evolve as one of my favorite social sharing and networking sites around. With more than 25 million visitors each month, it should come as no surprise that Slideshare can be utilized in a variety of ways for general professional networking, to showcase ideas, gain competitor insight, talent recruitment, advocacy,¬† develop new business […]

Yesterday, I had the pleasure of presenting¬† a Webinar for PR Daily. The Q & A was yet another good reminder to me that although the digital needle continues to push ahead, there is still a wide array of fundamental issues and concerns that global businesses and local hospitals alike are working to figure out […]

Last week, I had the pleasure of presenting a social media strategy Webinar for the organ/tissue donation community as part of the Gift of Life Institute’s “social media bonanza” series. This week, I’ll be continuing the series with my colleague Lee Aase, Manager of Syndication and Social Media at Mayo Clinic, as we present on […]

On Tuesday, I have the honor of hosting a social media strategy Webinar for Ragan Communications. For those that may not be familiar, Ragan is a site that offers up a variety of communications insight. Aside from some great free content, they also have a solid membership program that provides access to in-depth articles along […]

This past Wednesday I had the pleasure and honor of joining New York Times health blogger Tara Parker-Pope for a presentation to the Healthcare Public Relations and Marketing Society of Greater New York (HPRMS). In particular, my presentation focused on explaining current online social media trends as they pertain to the healthcare industry. In addition, […]