A couple of weeks ago, Brian Clark (aka “copyblogger”) posted about a podcast from Ira Glass, host of NPR’s This American Life, discussing the art of storytelling. First, if you’re not already reading Brian’s blog on a regular basis, I’d highly recommend it. The fact of the matter is that while social media of course depends upon key applications and tools to facilitate online conversation, it’s the content that makes us all care.

There’s a reason you visit or subscribe to your favorite blog, obsessively log in to facebook throughout the day to check your news feed or pass along a video that makes you laugh like you’ve never laughed before. Content, content, content. It’s the way a story or news is told that makes us perk up and listen to hear or see the end.

For anyone like me who is obsessed by TAL and Ira’s presentation style (seriously, I often look forward to taking a flight just so I can catch up on TAL episodes), you’ll want to check out the video below. It’ll definitely make you really think about the next news story/blog post you read or video you watch.



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