I came across Common Craft a few months ago and quickly fell in love with the social media and application explanation videos they produce.

It’s easy to assume that nearly anyone in the field of communications and beyond is now engaged in some form of social media in one way or another. The reality is that there is still a huge learning curve out there and in many cases, a general lack of understanding about the “big picture” impact and overall purpose of social media.

Common Craft’s “Social Media in Plain English” video uses a fun approach below to put it all in perspective.



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