Earlier this year, YouTube stepped up its services by adding a analytical element called YouTube Insight. For any PR person, simple, effective analytics are a dream come true. Luckily, in the world of social media analytics are pretty refined and YouTube Insight helps put a bit more science behind marketing and tailoring online videos. After […]
This week, Social Media Club announced that it has formed an interim Board of Directors to help chart strategic goals and establish key social media ethics and standards. The purpose of Social Media Club is to share “best practices, establishing ethics and standards, and promoting media literacy with a focus on the emerging discipline of Social […]
It’s not uncommon to see eyes roll and shoulders sag when the topic of SEO (Search Engine Optimization) comes up in conversation. For someone not interested in Internet marketing or social media (there’s a bridge, wait for it), I can see where it would be an intimidating topic. Nonetheless, as more and more companies and […]
Digital Leap 