I’ve been pretty focused on Twitter lately but mostly because I’m enjoying the platform and am intrigued by how other communications/PR pros are making use of the tool. From my own conversations with others about using Twitter for their own company or brand, one big question always seems to come up – what would we tweet about?
Last week, Chris Brogan did a great post about 50 Ideas on Using Twitter for Business. Chris shares strong insight and a good overview of reasons to hop on Twitter (listening/monitoring) and how to make the tool effective (be human!). Contemplating whether to tweet? Be sure to check out Chris’ post.
If you’ve been using TweetDeck or another Twitter service that uses bit.ly links, then here’s a great tip:
Go through your timeline and pull out bit.ly links, paste them into your browser, and add a “+” on the end.
This will automatically send you to the bit.ly statistics page for that link, which gives you conversation
history, clicks and regional analysis.
Not only is this a great way to yank out and measure the effectiveness of your tweet history, but it also gives you the opportunity to analyze your competitors!
Want to know how well someone else’s tweets are faring? Pull out the “+” and you’re in business.