It’s not just listening and monitoring or dumping all of your budget into a video and hoping it will go viral. It’s participation, engagement and long-term focus on making connections and strategically building your online community.
The good news is that most companies are also realizing that social media management has evolved into a primary role as opposed to a secondary task. Social Media Manager or Community Manager positions typically fit into communications or marketing departments. Social media is now part of the overall plan and communications strategy as opposed to a last minute add-on or reactionary move.
Conveying a thorough understanding of this time commitment and the overall demands of social media can be a tough sell to a potential client or your own boss unless they are already actively engaged in social media themselves. Bloggers know it can take a lot of time to draft a solid blog post and also realize that posting is just one step alongside active reading and commenting on other blogs. The same is true with other tools and communities where engagement with the community can be a very time-consuming, but ultimately worthwhile endeavor.
How much time do you spend on social media each week?