October 27, 2008

Wassup 2008…It’s Back.

Something a little light for this Monday morning. We all remember the originial Wassup commercial from Budweiser that debuted in 1999. The commercial was launched during the Internet boom, but it was still during the pre-YouTube era and thus mass viewership was limited to catching the commercial on TV. On Friday, a production group called 60Frames Entertainment launched a new 2008 version of the Wassup commercial below.

The video has already received over 1.4 million views…in three days. A true sign of the times with regard to the value behind instant access. I discovered the spot from a couple friends who had posted links on Facebook and also from Mitch Joel’s post over at Six Pixels of Separation.

I can only imagine how the views will increase as we close in on Election Day. Regardless of your political views, you have to admit that it’s an incredibly creative twist on adapting a staple of pop culture to the online social sharing generation.

-Scott

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About Scott Meis

SVP, Digital Content Strategy @ Weber Shandwick Seattle. Outdoors. Adventure. Travel. I dig the Foto.

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Social Media, YouTube

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