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User-generated content usually goes one of two ways in the eyes of a company or brand manager. It’s either perceived as scary and unwanted due to a lack of message control or embraced and encouraged as an opportunity to extend the reach of a message through third party credibility. We’ve obviously been experiencing a dynamic […]

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What’s The Deal With Facebook Pages?

Last month, I came across a post from Mari Smith about best practices for initiating a Facebook page. Facebook pages were initiated to provide a space for companies, nonprofits, products, brands, groups, public figures, etc. to have a presence on Facebook and provide a mode of interaction with supporters. Despite the increasing popularity of pages, […]

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Your Twitter Profile – More Important Than You Think

160 characters. That’s what you get on popular micro-blogging site Twitter to showcase to the world what you’re all about and what you have to offer. Newsflash, 160 characters is around 20 words. Yikes. Nonetheless, your Twitter profile is largely going to determine whether you are able to easily connect with other like-minded individuals. Thus, […]

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