Time constraint is always a major concern for clients looking to dive into social media. For those using Twitter, I highly encourage you to check out TweetLater as it’s one of the better Twitter monitoring tools around.
The site allows you to schedule tweets, send automatic thank you notes and automatically follow new followers. I’m not particularly fond of any of these services as they eliminate the importance of personal engagement which is so crucial on Twitter. However, TweetLater also allows you to track keywords and will email a digest as frequently as every hour to provide you with an update on tweets containing your specified search words or phrases.
I’ve found this to be an excellent resource for keeping on top of conversations taking place for my various clients using Twitter. TweetGrid is still my preferred choice for active Twitter monitoring but TweetLater takes the cake for getting a solid daily snapshot of tweets.
As opposed to just using the service for brand monitoring, this also allows you to take a proactive approach to seeking out conversations where you can be of help in providing an answer or information to help a user. Yet another value add to making the most of Twitter for maximizing customer relations outreach in a very efficient manner.